Mushrooms complement almost any everyday meal — from appetizers and salads to main dishes and sides, mushrooms can be enjoyed in so many ways. Find some of Mushroom Council's best tips and tricks for mushroom preparation here.

beeldmerk mushroommatter kleinSelect mushrooms that are firm with a fresh, smooth appearance. The surfaces of the mushroom should be dry, but not dried out, and appear plump.

beeldmerk mushroommatter kleinStore mushrooms in original packaging or in a porous paper bag for prolonged shelf life. Some mushrooms may keep for up to one week in the refrigerator.

beeldmerk mushroommatter kleinBrush off any debris from mushrooms with fingers or a damp paper towel, or rinse briefly under running water and pat dry with a paper towel. If the mushroom stem is tough, trim it before using.

beeldmerk mushroommatter kleinSear mushrooms for a more intense roasted, charred and smoky flavor and overall aroma. Roast mushrooms to get more sweet, salty and umami tastes with caramelized, nutty and buttery flavors.

beeldmerk mushroommatter kleinMushrooms are naturally low in sodium plus their umami counter-balances saltiness so less salt can be used in a dish without compromising flavor.

beeldmerk mushroommatter kleinMeaty mushrooms are low in calories, fat-free and can be a delicious substitute for higher-calorie ingredients.

beeldmerk mushroommatter kleinThe Blend™ combines meat with finely chopped mushrooms so you can enjoy reduced-calorie versions of the recipes you love like burgers, lasagna, meatloaf and meatballs, without sacrificing taste or texture.

beeldmerk mushroommatter klein The Blend™ enhances flavor, helps reduce calorie, fat, and sodium intake, and adds important nutrients like vitamin D, B vitamins, antioxidants and potassium (8%) to the plate.

Source: Mushroom Council

While it’s easy to decipher between shapes and colors, it’s not as easy to see the nutritional differences between mushrooms. Mushrooms are a nutrient powerhouse with each type offering beneficial nutrients such as vitamin D, selenium and B vitamins.

Health Benefits of Mushroom Varieties
This March, during National Nutrition Month,“Put Your Best Fork Forward” and dive deeper into the leading health benefits[1] behind four common mushroom varieties.

Low-Calorie
Opt for white buttons: Boasting just 18.5 calories per serving[2], white button mushrooms contain the lowest calories of all mushroom varieties. Additionally, white buttons provide 15 percent of the daily recommended intake of the vitamin B3, niacin. Niacin may promote healthy skin and digestive health.

Bone Health
Say hello to shiitakes: One serving of shiitake mushrooms is an excellent source of copper, offering 40 percent of the recommended daily intake. Copper helps keep bones and nerves healthy.

Immunity
Choose crimini: One serving of crimini mushrooms is an excellent source of selenium, containing 31 percent of the recommended daily intake. Selenium may help the immune system function properly.

Vitamin D
Make room for maitake: One serving of maitake mushrooms contains a whopping 236 percent of the daily recommended intake of vitamin D. Vitamin D may help build and maintain strong bones by helping the body absorb calcium. Additionally, it may support cell growth, neuromuscular and immune function, and help reduce inflammation.

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Source: Mushroom Council

Redwood Shores, CA – This spring, the Mushroom Council® will use two turntables and a bunch of mushrooms to encourage home cooks to blend mushrooms with meat for their next burger.

The new “Remix Your Recipe” consumer ad campaign features YouTube ads with animated DJ turntables spinning burgers on the platters. Over pulsating electronic dance music (EDM), vocals declare “Ju-ju-ju-ju-just add ‘shrooms!” as criminis cascade down the screen. The ad closes with a call to action to visit the Mushroom Council’s site at Blenditarian.com, where a new campaign webpage – blenditarian.com/remix – guides followers to blended recipes and additional information.

“When it comes to The Blend™, our strategy to prioritize foodservice has been a success, as blended burgers are now fixtures on menus nationwide. This year, we’ve reached the point in our long-term strategy where we will shift our focus to direct-to-consumer marketing,” said Bart Minor, president of the Mushroom Council. “We wanted to kick it off with a bold, disruptive and targeted approach to earn consumer awareness and adoption.”

The Remix Your Recipe video ad airs through YouTube pre-roll, strategically targeting flexitarian consumers. Variations of the creative also will run as animated banner ads on targeted websites and sponsored posts on social channels.

“Whether it’s rock, R&B, country or pop, when a DJ remixes a tune, they make a song that’s already great even better, which is a great analogy for when a home cook blends meat with mushrooms,” Minor added. “We are eager to bring the benefits of The Blend to consumers with a fresh look.”

Read the full article here

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