Mushrooms, loved for their versatility and delicious taste, rightly deserve the title of 'superfood'. Whether you prefer chanterelles, oyster mushrooms, shiitake or portobello, mushrooms offer a wealth of health benefits.

These nutritional powerhouses are not only tasty but also extremely healthy. With minimal calories, they provide an abundance of protein, fiber, potassium, B vitamins and selenium. These low-fat treats are not only beneficial for weight management, but also for the heart. Mushrooms also strengthen your resistance thanks to their dietary fiber content.

As a natural energy boost, mushrooms are rich in B vitamins. In addition, they play a crucial role in the production of vitamin D, which is important for strong bones, teeth, muscles and a well-functioning immune system.

Scientific research has shown that mushrooms also have neuroprotective effects. As such, they can play an important role in promoting brain health and even help prevent conditions such as Alzheimer's.

Mushrooms are therefore not just a superfood, but a true 'super... super... superfood'. By regularly adding mushrooms to your meals, you give a powerful boost to your overall health.

Z Natural Foods is excited to unveil their latest innovation: Organic Instant 7 Mushroom Coffee (Black).

Harnessing the power of nature's best healers, Organic Instant 7 Mushroom Coffee (Black) features an all-star lineup of organic mushrooms, including Lion's Mane, Shiitake, Turkey Tail, Chaga, Cordyceps, Maitake, and Red Reishi. Each mushroom brings unique wellness attributes, from cognitive support to immune system enhancement.

"Our aim was to create a product that blends the pure taste of organic coffee with the health advantages of these extraordinary organic mushrooms," said Jonathan Parker, Director of Nutrition Science at Z Natural Foods. "We believe that nature provides the best ingredients for a balanced lifestyle, and this new Organic Mushroom Coffee exemplifies this philosophy."

Please read the full article here.

Source: PR Newswire / Z Natural Foods

Most women are busy, and taking the time to make healthy food for themselves can be a challenge. Mushrooms are not only great in taste, but also that they hold many health benefits specifically for women.

New research has found mushrooms deliver health benefits for all women, including mums-to-be.

Australian Mushroom Growers Association Dietitian and nationally renowned nutritionist Jane Freeman is encouraging women to boost their mushroom intake to support their overall health.

"New studies have found the addition of mushrooms to a daily diet can be beneficial to women at every stage of life while also providing health and nutrition advantages to their families," Ms Freeman says.
In fact, mushrooms are rich in B-group vitamins and a good source in vitamin D which all women need, but these vitamins are even more essential for women who are pregnant.

Please read the full article here.
Source: AMGA - Australian Mushroom Growers' Assoc

Over the entire world there are tons of days that are pinned to a topic. That’s the reason why on September 26 in Europe and on October 15 in America, people celebrate the fact that there are mushrooms in our lives, under the name (Inter)National Mushroom Day.

This day was created to give extra attention to the mushroom. If you never got beyond (oyster)mushrooms, then a world opens up to you in the forest. Because so much rain has fallen in the recent months, it’s really a 'Party in the forest'.
But on this day there is also the need to make the protection of habitats of rare and endangered mushrooms, more clear to the public.

You can pick mushrooms and easily grow them at home yourself! Or just continue to enjoy the mushrooms in the forest.

In case you didn’t already know, mushrooms are fleshy fruiting bodies of fungi and there are a variety of species. They are known for their high nutritional value and contain vitamins B and C, potassium, phosphorus, calcium, sodium and zinc. If you want to live a healthy life, eating delicious mushrooms are definitely recommended.

So put these dates in your diary and celebrate this day with delicious prepared mushroom dishes. This way you can have a lot of fun celebrating this special day!

The global functional mushroom market was valued at USD 25,415.12 million in 2020, and it is estimated to register a CAGR of 8.44% during the forecast period 2021-2026.

Mushrooms that support immune health have benefited since the start of the COVID-19 pandemic, with high interest from food, beverage, and nutritional supplement manufacturers, which has carried over to the entire mushroom category.

There exists a high demand for safe and natural immune-supportive health products, including supplements featuring mushrooms that support immune health, such as chaga, reishi, shiitake, cordyceps, and turkey tail.
- Over the long term too, functional mushrooms are expected to find application in a wide variety of healthcare or pharmaceutical products, which has increases the applicability of mushrooms in the food and beverage sector. As products infused with mushroom ingredients are becoming a big part of the trend of self care, offering a recognizable source of delivery formats and impressive health benefits, the market demand is expected to continue to grow over the forecast period.

Please read the full article here.
Source: ReportLinker

We are all experiencing difficult and challenging times. Times we have never experienced before and hopefully we can all recover from it. Our health is the most important thing to focus on as well as taking care of eachother. Maybe we are even more closer than ever!

This corona virus has besides to our health, also a large impact on mushroom businesses, hopefully you all have found ways to cope with it. Maybe even accelerate your innovation roadmap!

We as Mushroom Matter haved asked ourselves the question how we can become more closer and more meaningful to people around the globe during this period. So we are going to focus on the health benefits of mushrooms and make sure that the mushroom finds it's way to the consumer even more.

We are starting a positive mushroom campaign on our website and social media channels #mushroomsmatterforyourhealth and would kindly appreciate your help by sending us information you have on mushrooms and why they are so important for our health and future*. Please send us your input to This email address is being protected from spambots. You need JavaScript enabled to view it.

* information we are allowed to use in relation to GDPR and authorship

The immune system is made up of a network of cells, tissues and organs that work together to protect the body against infection and maintain overall health. Mushrooms, like other fruits and vegetables, can play a positive role in supporting a healthy immune system.

The 2015-2020 Dietary Guidelines for Americans1 emphasizes the importance of creating a healthy eating pattern to maintain health and reduce the risk of disease. Suggestions include:

• Make half your plate fruits and vegetables.
• Move to low-fat and fat-free milk or yogurt.
• Make half your grains whole grains. 
• Focus on whole fruits and vary your vegetables.
• Drink and eat less sodium, saturated fat and added sugars.
• Vary your protein routine.

Nutrients Important for Overall WellnessThere are a variety of micronutrients, as identified by the Linus Pauling Institute at Oregon State University2, that are important for supporting a healthy immune system including selenium and vitamins D and B6, which can be found in mushrooms.

Please read the full article here.

Source: Mushroomcouncil.com

As COVID-19 tightens its grip on the world, more and more of us are naturally looking for ways to help stave of contracting the virus, whether it’s for ourselves, or to protect those around us who might be at higher risk of developing serious complications.

But while there’s no vaccine to ward off coronavirus (though scientists around the world are working tirelessly on creating one) there are some easy, natural steps you can take to strengthen your immune system to help you fight of this virus, and illnesses like it.

Read the full article here.

The coronavirus presents many uncertainties, and none of us can completely eliminate our risk of getting COVID-19. But one thing we can do is eat as healthily as possible.

If we do catch COVID-19, our immune system is responsible for fighting it. Research shows improving nutrition helps support optimal immune function.

Micronutrients essential to fight infection include vitamins A, B, C, D, and E, and the minerals iron, selenium, and zinc.

Here’s what we know about how these nutrients support our immune system and the foods we can eat to get them.

Read the full article here.

The future of meat substitutes may not involve plants. While food manufacturers race to bring new soy, wheat and pea-based products to market, a handful of start-ups have been hard at work developing a new kind of meat alternative from fungi.

Two companies in the emerging space are gearing up to launch their first products this year. Emergy Foods, Boulder, Colo., is working with culinary experts to perfect its steak alternative, which will debut in restaurants in Colorado under the newly unveiled Meati brand.

Berkeley Calif.-based Prime Roots, formerly Terramino Foods, also plans to launch its first products in 2020. The company uses Koji, a Japanese fungus traditionally used to make soy sauce and sake, to create several kinds of seafood, including salmon burgers, shrimp, lobster and tuna as well as chicken, sausage and beef.